At Bat featured on TV

Last night, during the TV broadcast of game 3 of the NLCS between the Phillies and Dodgers, Apple unveiled it’s latest iPhone ad featuring At Bat. The ad, entitled “Game Changer,” shows how the app transforms your iPhone into a “score checker, live pitch updater, or video highlight player.”

Watch It Now!

With the LCS in full swing, now is a great time to try out At Bat for the remainder of the 2008 season at it’s reduced price of $2.99. Available on the App Store.

At Bat 1.3 Released, Price Dropped to $2.99

October Baseball is in full swing with the Phillies taking on the Brewers, and you can follow all the action on your iPhone with At Bat.  For the Postseason, we’ve dropped the price of the application to $2.99, so there’s no reason not to get it today.

The latest release of the popular iPhone app adds a Postseason schedule view so you can keep track of each playoff series. And  you’ll still get Gameday Pitch-by-Pitch, Video Highlights, Box Scores, Game Previews and Recaps, and detailed Player Stats. It’s a must-have for every baseball fan.

Gameday added to At Bat

Just in time for the pennant races, Gameday has been added to At Bat for the iPhone.  The new 1.2 release, which became available in the App Store yesterday (September 1), now includes Gameday’s exclusive pitch type, location and speed data plus full box scores, play-by-play, scoring plays, base-runners and player stats. It’s the fastest and most detailed way to follow a game on a mobile device.

Fans who’ve already purchased At Bat will get the update automatically at no additional cost.  For the rest of you, there’s plenty of baseball action left. Purchase At Bat from the App Store today. Check out screens of the new At Bat. At Bat 1.1 now available in the iPhone App Store

The first update to At Bat is now available for download from the iPhone App Store.  The release is focused on improvements to application performance and the addition of user preferences.  New and existing At Bat users will now be able to set their favorite team, the application data refresh rate, and the default video aspect ratio.

  • With the favorite team setting, At Bat will now display your team’s game at the top of the scoreboard so that you won’t have to scroll to find it.
  • The refresh rate setting gives you the option of receiving new game data at intervals of 15, 30 and 60 seconds. The faster updates will let you follow the game more closely, however be aware that making lots of requests for data will use up more of your battery life.
  • The video aspect ratio preference will let you set the default video playback as either Full Screen or Fit to Screen. Fit to Screen will play the clip back in its native format.  Since the iPhone screen is slightly wider than the video, this will leave thin vertical black bars on either side of the clip.  Full Screen will blow up to picture to fill the entire screen, but the result will slightly clip the top and bottom of the picture. The setting only controls the default playback, so you will be able to switch the playback while watching at any time.

In addition, we recently optimized the quality of the At Bat video clips for the 3G network. This may cause a slightly longer wait to download the clips over the EDGE network but there should be significantly less artifacts and motion blur. Users connected to WiFi will continue to receive clips optimized for broadband connections.

To learn how to update your version of At Bat or change your settings once you’ve downloaded At Bat 1.1, check out our Mobile FAQ. For any other questions, fill out our customer feedback form or leave a comment. Mobile Up “At Bat” at WWDC



If 3G connectivity and
corporate email aren’t enough, you now have one more great reason to toss that
old phone and pick up a shiny new Apple iPhone.

Today, at Apple’s WWDC keynote, Mobile’s Jeremy Schoenherr and Rob Spychala unveiled and demonstrated
our new iPhone application, At Bat. We built this application
exclusively for the iPhone and it takes advantage of’s video alerts
infrastructure to offer fans game highlights minutes after plays happen at the

Wherever you go, you’ll be able to watch home runs, great defensive
plays, and other game-changing moments when they happen. You’ll also get access to’s up to the minute game scores and statistical data for every game.

Watch Jeremy and Rob demo At Bat at WWDC. (From

Watch the full keynote. (Requires Quicktime)

More details to come.

In-game video highlights on your phone

New for the 2008 season,’s Team Alerts service has been enhanced with Video Alerts, highlight clips sent to your phone minutes after the play at the ballpark. The BETA launches tonight for the Braves – Nationals season opener in DC. Sign up now.

For those unfamiliar, Team Alerts is a text message (SMS) subscription service. For $3.99 a month plus carrier messaging fees, subscribers will receive text notifications about their favorite team including: end of game summaries, home runs, lead changes and breaking news.

Now, for no additional subscription fee, Team Alerts subscribers will also get Video Highlights. Highlights are selected by the editorial team, and will feature home runs, great defensive plays, key scoring plays, and historical moments. Clips will range from 15-30 seconds.

Here’s how it works.

  1. Your team hits a home run.
  2. We immediately send you a text alert notifying you of the home run, and the current game score.
  3. A couple of minutes later, we send you a follow up alert with a link to watch the clip.
  4. Open the link and we automatically launch your phone’s media player and stream the highlight to you.

Depending on the game we expect to limit the service to about 3-5 clips a night.  But tell us if you want more. Customer feedback is always appreciated.


  • In order to get the Team Alerts service you must have a Text Message service from your Carrier
  • You must have a video capable phone. To see if you can get video alerts on your phone, check out the list of supported devices on the Team Alerts page.
  • You must have a mobile internet data plan.  We highly recommend getting an unlimited data plan. Highlights range from 300 – 500 KB of data, which can quickly exceed your plan limits and lead to large data bills from your carrier.

We will continue to enhance the Team Alerts service, so keep checking the Mobile Blog for new features. Thanks.

New Mobile Shop Launched

We’ve just launched our new Mobile Shop, where you can purchase and download wallpapers and ringtones for your favorite teams and players.  You’ll find the official logos and uniform graphics for all 30 teams, plus some sweet vintage logos like the 1908 Cubs Championship banner and the always classic Brooklyn Dodgers logo. There’s also a great selection of Topps Baseabll Card graphics. So whether you’re rooting for Papi, Pronk (that’s "Half Prospect-Half Donkey" Travis Haffner if you haven’t been paying attention to Fox’s ALCS broadcasts), or NLCS MVP Matt Holliday, we’ve got you covered.

We’ve also increased our handset support, so you’ll find content for the most popular phones on AT&T, Sprint, T-Mobile, and Verizon. Unfortunately, we can’t offer anything for the iPhone until our friends in Cupertino decide to support the WAP Push open standard, dowloadable content and 3rd party ringtone support. But for the rest of you, we’ll be adding new content throughout the postseason and offseason so check out and come back often. And if there are any features we’re missing or content you’d like to see, leave us a comment.

Goodies for Blackberry Users

We just released the Desktop Icon for Blackberry(TM) devices,  a downloadable app that adds an MLB icon to your device which takes you to the Mobile Web site with a single click.

To download the icon directly to your device "over the air", open your Blackberry’s browser and go o to A link should be visible at the top of the page that will take you to a download page with instructions.   You can also skip the main page and go directly to

We do not charge any fee or subscription to download this app, though you will be responsible for any data or voice fees that your carrier charges you for accessing data on your device.  Consult your carrier for more info.

Another helpful hint for Blackberry(TM) users:  To get the best experience of the Mobile Web site on your Blackberry(TM), we recommend enabling support for HTML tables & style sheets in your browser.  Doing this will result in a cleaner and prettier display of things like the box score and team logos.

To make sure these settings are enabled,

1.  On the handset’s Home screen, click the Blackberry Browser icon.

2. Click the trackwheel, then select Options.

3. Select Browser Configuration.

4. To enable or disable support for these features, check the appropriate checkbox:
    a) To enable support for HTML tables, make sure the Support HTML Tables check box is checked. If it is not, click the checkbox, then click Change Option.
b) To enable support for style sheets, make sure the Support Style Sheets check box is checked. If it is not, click the checkbox, then click Change Option.

 5. To save your changes, click the trackwheel, then click Save Options.

Consult your user manual for more information on these settings and how to change them.

All-Star Time!

Is it July already?

The All-Star festivities begin this weekend in San Francisco, and as baseball’s best prepare to put on the game’s second-biggest show of the year (next to the Fall Classic, natch), we in the mobile team reached a career milestone of our own, racking up nearly one million mobile votes in the All-Star Final Vote!  We’re extremely proud of this overwhelming response. Thanks to all who voted, and congrats to Hideki Okajima and Chris Young for making the team on the strength of fan support.

What else has been going on?

  • The MLB 2007 mobile sim game is now available to AT&T Mobility and Sprint customers!  Our innovative mobile game that lets you replay recent and classic MLB matchups is now available for select handsets on these carriers, as well as Verizon Wireless.  More info on the game is available here. Pricing varies by carrier, data fees may apply when updating rosters, game lists, etc.
  • We successfully debuted full pick-by-pick Amateur Draft coverage on our mobile Web site (, in the same year the draft made its historic television debut.
  • We announced a major partnership with Qualcomm, a leading wireless technology vendor, to use their BrandXtend Signature Solution product to bring more & better baseball content directly to the mobile fan.  Read the press release and watch this space for more info.

We have all kinds of fun stuff lined up for after the All-Star break.  Watch this blog, on your PC, and on your mobile device so you don’t miss any of it.